Trademarks

Do you need to protect your company’s brand, name or logo? Our Law Department registers Trademarks for our South African as well as International clients.

A Trade Mark is a brand name, a slogan or a logo that identifies the services or goods of your business and distinguishes it from your competitors’ services or goods. It protects the company name and is an asset in the business.

The most important part of any Trade Mark application is the specification of goods or services. In terms of Section 11(1) of the Act a Trade Mark must be registered in respect of goods or services falling into a particular class. All goods and services fall into one of 45 classes. We will assist you to ensure you choose the correct class(es) for the necessary protection. Click here to see all the classes. These classes are subdivided in Thirty four (34) classes for goods; and eleven (11) for services.

.

Advantages:

trademarklogo(1) Premium price: A Trade Mark is a badge of quality in relation to price.

People will know that goods or services bearing the same Trade Mark will be of consistent and predictable quality. Thus, your clients will also be willing to pay more as a Trade Mark creates trust and loyalty.

(2) Protection: It is a source of exclusivity.

Registering a Trade Mark is the best, safest, quickest and most cost effective way to ensure legal exclusivity for the use of your company name or logo etc. No one else will be able to use your brand!

(3) Company value

Your business value will increase as a Trade Mark is one of the most important assets a company can have.

Any potential purchaser of your business will be willing to pay more for the goodwill that you have built up under your Trade Marked Brand.

Process:

1st Phase: Special Search.

The first step determines whether you should proceed with the Trade Mark application or rather adjust it. After 6 -8 weeks the Special Search will be finished and the process will continue.

If you need more than one Trademark Class additional costs will occur. A ‘class’ is a specific service / product category.

2nd Phase: Application for Trade Mark registration.

After the 1st Phase is finished we can continue with the 2nd Phase.  This process costs R 1 990 – payable after the 1st Phase has been completed. This process will be in the hands of the Trade Mark registrar whom is to decide if your application passes all the criteria. Read more about this process below the application form.

Apply Now